We all have our cherished vacation spots—the pizza place, the corner deli, the ice cream parlor—reliable local favorites waiting to greet us upon our annual return.

This brand direction for the rebrand of Topsail Steamer effortlessly channels the essence of an eternal getaway, conjuring up memories of sun-soaked days and carefree nights spent by the shore. It reflects a style that's been around for decades, yet rides the waves of modern trends—because it's just too good to leave behind.

Bursting with personality, playfulness, and a sense of familiarity, it strikes the perfect balance between confidence and warmth, inviting us to embark on an everlasting escape.

AGENCY: HATCH130
ROLE: Art Director
COLLABORATION: Ashley Artus, Brand Strategy and Copy. Tomas Gomez and Chris Balzano, Illustration