TIMEX / May 2021 - December 2021
During my time at Timex, I supported the brand design team with creative strategy, execution, and production. The majority of my assignments involved basic production work—adjusting predesigned emails, web graphics, and social imagery. This collaborative process allowed me to work closely with creative directors, motion designers, copywriters, and marketing teams.
The visuals below showcase a couple of assignments where I contributed my own creative direction. Additionally, as part of my initial interview assignment, I reimagined the Timex homepage and social media presence, which can be viewed here.
Given for Generations: Holiday 2021
I joined this campaign in it's early concept phase, making it one of the first tasks I took on independently. Timex rarely deviated from their brand guidelines, so adjusting typography and being playful with color was a significant milestone for the brand.
In addition to executing the designs, I was actively involved in directing moments during the seasonal photoshoot, which was a hands-on and enjoyable experience.
Timex X BCRF: October 2021
This assignment provided another opportunity to push the boundaries of the Timex brand guidelines.
