In 2019, the prevalence of mimosa boomerangs dominated Instagram feeds, prompting us to explore ways to elevate and redefine the brunch experience. Our strategy was to capitalize on this trend by transforming The Place 2 Be's most popular menu item into an iconic symbol. Employing a bold and distinctive color palette, we aimed to craft a brand that not only embraced its basic elements but also exuded an unapologetically loud and attention-grabbing presence.

AGENCY: Box 8 Creative
ROLE: Lead Designer
PHOTOGRAPHY: Meghan Olson