Sweatfluence was a full rebrand built around a real business move–a name change that signaled the studio's shift into a franchise model and everything that comes with it. I worked closely with the founder to build a brand system from the ground up: sleek and modern, but still with a touch of softness that fits who they are.

The brief wasn't just a visual refresh. It was about creating a foundation with room to scale–something with enough roots to expand on without losing the thread of what makes the brand feel like theirs.

AGENCY: Freelance
ROLE: Brand Designer