Given the task of reintroducing Indian cuisine in a welcoming manner, the team set out to create a captivating visual identity for Sherkaan—an American-style Indian restaurant specializing in contemporary Indian street snacks. We drew inspiration from the powerful and authoritative force of Shere Khan, the Bengal tiger from Rudyard Kipling's The Jungle Book, which became the namesake for our establishment.

To embody the vintage charm of Indian street culture, we designed a bold and flavorful brand system. Our hand-drawn tiger illustration, showcased in an array of vibrant colorways, became the driving force behind the brand, consistently carrying its momentum across various print and digital materials.

With a trendy, cool, and universally appealing aesthetic, Sherkaan connects with a diverse audience while also evoking a touch of nostalgia. This unique combination creates an authentic experience that resonates with our youthful demographic, ensuring that Sherkaan stands out as a distinct and unforgettable destination for a delightful culinary journey.

AGENCY: Box 8 Creative
ROLE: Lead Designer