I lead and evolve Made by Nacho's visual identity across packaging, digital, retail, and campaign creative. From concept to launch, I oversee brand storytelling through marketing, product, and partnership initiatives—ensuring every touchpoint feels intentional, cohesive, and elevated. I collaborate closely with the founders and cross-functional teams to translate strategy into design that connects.

Made by Nacho brought me in at a time when they were taking creative back in-house, which meant building the infrastructure from the ground up alongside providing direction and strategy. Beyond the creative work itself, I established workflows, managed vendor relationships, and handled department administration—the kind of behind-the-scenes ownership that makes everything else run smoothly.

Over the last year and a half, two of the brand's most consistent talent have been my cats–who, as it turns out, are surprisingly natural in front of a camera and work for treats.

BRAND: Made by Nacho
ROLE: Creative Director, Strategist, Designer