For this re-brand, the creative team played a pivotal role in this evolution, implementing subtle brand-wide changes to the color palette, typeface, and iconic chicken, effectively communicating the objectives, values, and, most importantly, the story behind Garden Catering.

Sometimes the best approach to articulate a brand's story is to be direct and transparent. The tagline "Garden Catering: We don't garden, we can cater, we love chicken" achieved precisely that, succinctly conveying the brand's essence with humor and authenticity.

The blunt and spontaneous brainstorming session resulted in the tagline that captures the spirit of Garden Catering's story and solidifying their unique identity in the hearts of their customers.

AGENCY: Box 8 Creative
ROLE: Lead Designer