Bad Egg is an “anything” brand by Hatch 130.

And when we say anything, we mean literally anything. Positioned as the voice of the creative underdog, Bad Egg merges satire with solidarity to stand out in a sea of polished corporate personas. Its content is unfiltered and authentic, engaging audiences through memes, merch, fake podcasts, and client roasts in none other than the sardonic tone of voice that’s come to define it.

Simply put, it’s an alter ego developed just for us. But also for the industry; for any creative who’s ever been laid off via Zoom, asked to “make the logo bigger,” or felt the rush of exhilaration that comes with edging on the brink of breakthrough.

The kinda stuff that makes it all worthwhile.

Don’t take it too seriously. We don’t. It’s merely a digital space to crack open convention and let our rotten, gooey guts ooze out.

AGENCY: HATCH130
ROLE: Art Director, Designer
COLLABORATION: Ashley Artus, Brand Strategy and Copywriting

Silver for the best “Online/Interactive Design - Self Promotion” at The CADC’s 48th Awards Show